About Us

The introduction of radio transformed our society forever, offering a new medium, a vehicle for entertainment and communication. It provided listeners with greater exposure to news, music, education, and most importantly information. For many, the unknown all of the sudden became accessible. Imagination, always accompanying the listener, thrived as unheard stories were shared across the airwaves, and new voices were heard.

"Podcasts, unlike written or visual information, are perfect to listen to while exercising, during your morning ride to work, while vacuuming, and pretty much any other time a listener wants. They are also now more easily accessible than at any time in the past." - Kate Yedi, Forbes Contributor

Undeniably podcasting has evolved in the past few years. In fact, since the 2020 lockdown, podcasting as a medium has grown tremendously in both popularity, variety of genres, and accessibility. It's true, there is a lot of noise, and sadly there are just a lot of really poor-quality podcasts out there. Seriously. 

However, equally as undeniable is that starting a podcast for your company and/or brand is a strategically smart way to build awareness and brand loyalty with your target audience through engaging podcasting, be it a content marketing tactic or simply a way to voice your ethos, principles, meaning and intentionality as a business with potential and established customers alike. Creating memorable, intimate stories deepen trust and boost real engagement and conversation.