We understand well that podcasting often has a steep learning curve. What equipment do you need? Do I have the time to be consistent? Will I need to learn to edit audio? We don't want you to stop at great-idea-in-the-shower! We'll keep it easy for you by creating a workflow that keeps the process lite and fun, while also building a high-quality podcast series.
We're fully equipped to work remotely. We're also big believers in collaborative partnerships, which encourages us to find the right balance between client and production team. Your needs are specific to your project-- we will find the recipe that works so that we can work creatively to concept, produce and publish a podcast that aligns with your real-life business objectives as well as your company's voice and tone.
Our team is accustom to providing high-touch coaching and guidance. Do you need a technical equipment consultation? We got you! Do you want a producer to shadow your guest interviews. We thought you'd never ask! We will provide the tools and professional audio expertise so you can finally stop thinking about launching a podcast and push the publish button!
Your audience is out there. You know them better than anyone. And guess what? They're listening. Let Nonsensible help you share your story with your customers, your community and the world.
The introduction of radio transformed our society forever, offering a new medium, a vehicle for entertainment and communication. It provided listeners with greater exposure to news, music, education, and most importantly information. For many, the unknown all of the sudden became accessible. Imagination, always accompanying the listener, thrived as unheard stories were shared across the airwaves, and new voices were heard.
"Podcasts, unlike written or visual information, are perfect to listen to while exercising, during your morning ride to work, while vacuuming, and pretty much any other time a listener wants. They are also now more easily accessible than at any time in the past." - Kate Yedi, Forbes Contributor
Undeniably podcasting has evolved in the past few years. In fact, since the 2020 lockdown, podcasting as a medium has grown tremendously in both popularity, variety of genres, and accessibility. It's true, there is a lot of noise, and sadly (and simply put) there are just a lot of really poor quality podcasts out there.
However, equally as undeniable is that starting a podcast for your company and/or brand is a strategically smart way to build awareness and brand loyalty with your target audience through engaging podcasting, be it a content marketing tactic or simply a way to voice your ethos, principles, meaning and intentionality as a business with potential and established customers alike. Creating memorable, intimate stories deepen trust and boost engagement.
"Even more impressive than Nathan’s experience and depth of knowledge about podcast content, delivery and marketing, is his intelligence. It was evident in his producing and helping to develop the first season of the series ‘Understanding IP Matters’. Nathan is an encouraging partner who does not flinch from providing the work and insight necessary to take a project from good to great." - Bruce Berman, CEO, Brody Berman Associates; Chairman, the Center for Intellectual Property Understanding